Thursday 30 October 2014

Audience research analysis

In total 35 people filled out my questionnaire.  This is quite a large sample and will allow me to have a goo idea of what people in my target audience want to see within thrillers.

1)  How old are you?
The most common answer for this question was '16 and under' with 47.06% of people. However  '17-26' was the second most popular with 38.24%.  I feel I should of mad the first option' 15 and under', then the second '16-25'. This would be more relevant to my target audience as I feel the majority of the people who chose the first option were 16 as the questionnaire was on my social networking sites - and therefore many of my friends answered it. However the findings from this question show that the majority of people who filled in the questionnaire were my target audience and therefore the rest of the questions answers will be relevant to my thriller opening.


2) Which type of thriller do you most prefer?
The most common answer for this was psychological with 60% of people choosing it. This is relevant to our thriller opening as it is very complex and makes the audience have to think deeply about what is going on. However we also include a Gun scene which relates to the crime section, although it was only !! of the results, we still felt it would add a dramatic feel.



3) Do you like to be left with a plot twist?
Only 20% of the people who filled in my audience research thought that plot twists were not effective. This means that 28 people thought they were effective. Therefore our plot twist at the end of opening will be an effective tool for our target audience. This is due to it adding excitement and surprising the audience, therefore keeping them interested in the film.


4) What characters do you like to see in thrillers?
70.59% of people thought psychopaths were effective characters. We have chosen both Enzo and Freddie to be psychopaths, this is shown through their criminal actions (35.29% of people thought this was effective) and also Enzo's appearance and crazy personality.



5) Suspense is important in thrillers
85.72% of people chose one of the agree sections. This shows we should use lots of suspense in our thriller as it is effective for our target audience. We can achieve this with certain types of music such as ones including rising symphonic scores and large bass tones. We could also use fast paced editing.



6) How often do you watch movies?
The results from this showed that more people watched films every week, therefore they are clearly an important part of everyone's lives. Therefore openings are seen by people all the time, and are a huge influence


7) What type of music would you like to see in thrillers?
This was an open answer question and therefore I recieved a large range of suggestions. However there were some anomalous results (eg. webuyanycar.com) which I will not include in my analysis. The most common answer was classical (six people), this could be due to its large variety of keys and abilities to create suspense and tense moments (which one person suggested).  The answer i was most interested in was 'errie and heartbeats'. This is because I also find these effective. The heart beat over a certain scene, creates a feeling of danger and therefore raises the audiences heart rate as they become engaged. This will deffinetley be a type of sound I will use in my thriller opening.


8) What settings do you expect/want to see in thrillers?
The most popular answer for this was mental asylum (50%), I feel this would be an unrealistic location for us to set our thriller opening in. We do not have easy acces to a location like this, and therefore it is not a plausible location. However the second most popular was everyday settings (47.06%), this has influenced our film as all the settings are familiar to everyone. Firstly a teenage boys bedroom will be familiar to our target audience and will allow them to identify with Freddie as a teenager.



9) Do complex plots interest you?
80% of people said they liked complex plots. This has influenced our thriller opening as it is extremely complex and requires a lot of focus from the audience. Therefore if our target audiences are interested in complex plots, then our thriller opening with engage them.



10) What is your favourite thriller film?

Every answer for this question was different, this is due to the large variety of thriller films on the market. This proves that thriller films are extremely popular and there is somethinf for everyone!

No comments:

Post a Comment