TAGS

TAGS stands for: Target Audience Group System.

Liberal Sophisticates (12%): Well off and informed. (Low consumers of TV)

Young Hopefuls(19%): Half of 15-24 years. Low incomes. (High TV and Radio)

Settled Seniors(13%): 57% are over 55, low income but good savers. They are conservative and tend to stick to well known and familiar brands. (TV and Radio, Newspaper, but not magazines)

Struggling Young Families(12%): Centered around family, stick to a low budget. (Low media consumers)

Comfortable Full-Nesters(10%): Higher incomes, older, family orientated. (Low TV, high DVD, High media consumers)

Lonely and Dissatisfied(18%): Primarily older, lonely and seem to have no purpose. (Low media consumers)

Affluent Acquirers(7%): Young people 15-39 age group are active consumers in all forms. (Low TV, high radio, huge media consumers)

The Next Generation(9%): 10-14 age group, this category accounts for 9% of the group above the age of 10. (TV Dominated and Very Active)