Throughout the opening slow music is used, this creates suspense for the audience and puts them 'on the edge of their seat'. This will therefore intrigue them and lead to watching the film as they wish to know the whole narrative.
This slow music is then paired with a heart beat. This creates tension and an eerie feeling for the audience and in turn also raises their heart beat. This is an effective convention often used in thrillers as it puts the audience on edge and indicates something dramatic is about to happen.
The little boy mostly whispers in this trailer, it creates a scary feeling. Children in thrillers are stereotypically associated with being antagonists, however for this trailer y
ou can see that the child is helping people (in an eerie way).
The trailer also contains the iconic quote of 'I see dead people'. This will lead to audiences wanting to see the film as they have heard the quote. Therefore if they have heard the quote, then the film must be successful and good.
A close up of the boys face is used within the trailer to show his distress. It portrays him as protagonist within the film, but he is also in danger. This will lead the the audience emphasising with him as he is only a child, and is in need of help.
A shot is used of the hands appearing to show the supernatural aspect of the film- this is a convention of thrillers. It will put the audience on edge as something creepy is happening but they do not yet know what. This will therefore create mystery and lead to the audience seeing the film as they wish to know more.
Ratings are shown within the trailer, these will again lead to the audience wanting to see it as other people have enjoyed it.
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